必修4 unit 1 Advertising 全单元的知识讲解与练习(译林牛津版高一英语必修四教案教学设计)
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话题领悟
一． 背景导入
Some slogans for advertisements
1. Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡）
2. Obey you thirst. 服从你的渴望。（雪碧）
3. The new digital era. 数码新时代。（索尼影蝶机）
4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）
5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。（丰田汽车）
6. Just do it. 只管去做。（耐克运动鞋）
7. The taste is great. 味道好极了。（雀巢咖啡）
8. Feel the new space. 感受新境界。（三星电子）
9. Intelligence everywhere. 智慧演绎， 无处不在。（摩托罗拉手记）
10. The choice of a new generation. 新一代的选择。（百事可乐）
11. Let’s make things better. 让我们做得更好。（飞利浦电子）
12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司）
二． 自主探究
1．Where can ads be found? How do people react to ads?
______________________________________________________________________________________________________________________________________________________
2. What are the basic principles and function of advertisements?
______________________________________________________________________________________________________________________________________________________
3. Do all the ads make profits? If not, could you please show us your explanation?
______________________________________________________________________________________________________________________________________________________
课堂演练
Reading
一．快捷识记
1． We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。
在So + adj. / adv. / v. + that…. 结构中，平时较为见的是so后面加形容词或副词，本句的结构中的so是对be used to something / doing something这一动词短语的修饰。
He was so happy that he even jumped up and down.
他是如此的高兴以至于都上窜下跳了。
The boy ran so quickly that his mother couldn’t catch up with him.
那男孩跑得如此之快以至于他的妈妈都赶不上他。
The good news so excited the crew that they set sail at once.
这个好消息使全体船员如此的激动以至于他们马上就起航了。
2. An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea. 为了达到鼓动人们消费或对他们的产品信任的目的，广告通常提供一些信息或使用说服性的语言或是激动人心的画面。
该句的谓语部分连用了三个并列的动词短语，后又连用了三个目的状语，形成了一定的排比气势。Provide information / use persuasive language / use exciting images是三个并列谓语短语，buy a product / buy s service / believe in an idea 是三个并列的目的。
provide sb with sth / provide sth for sb 向某人提供某物，供应
The management will provide food and drink.
= The management will provide the staff with food and drink.
= The management will provide food and drink for the staff.
管理部门将给全体员工提供饮食。
persuasive 是动词persuade(说服, 劝说)的形容词，意为 “有说服力的, 劝导性的”
He tried to persuade him with a persuasive speech, but failed.
他试图用一次充满说服力的演讲来说服他，但却失败了。
3．A commercial advertisement is one which someone has paid for to promote a product or service. 商业广告是为了推销某种产品或服务而支付费用的广告。
句中one指代的是advertisement，引导的定语从句用来修饰advertisement。
“promote” 在该句中意为“推销，促销”此外，promote还有“提升策划”之意。
How can we promote the sale of this kind of product？
我们如何推销这种产品呢？
The young army officer was promoted to captain。
这位年轻的军官被提升为上尉。
These days the students’ Union are promoting an English Speech Competition.
这些天学生会正在策划一场英语演讲比赛。
4. PSAs are often placed for free, and are intended to educate people about health, safety, or any other issue which affects public welfare. 公益广告常常不计任何回报，他们的目的是就健康，安全，或其他影响公共利益等社会问题对人们进行教育。
place 在此句中意为“安排”，即arrange；
intend to do = plan to do / in order to do
I don’t intend to listen to this rubbish any longer!
我在也不想听这种无稽之谈了！
intended 意为“计划的，打算的，意欲的”，即“planned/ meant/ desired”
issue = important topic for discussion, point in question 问题, 议题
affect = have an influence on 对…有影响
welfare=care for the safety and health意为公共福利，健康。
Parents are responsible for the welfare of their children.
父母要对孩子的年个幸福负责。
5. China has strong laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.为保护人们免受虚假广告欺骗或是受到不真实的产品或服务承诺的欺骗，国家制定了强有力的法律措施。
strong 在此意为powerful “强有力的”
protect… from….意为保护….免受….
He stayed under the shade to protect himself from the sun.
claim vt 声称，自称，索取，要求
claim sth claim to be claim that
There is a man at the gate claiming to be a journalist.
门口有位自称是记者的人。
The terrorists claimed that they were responsible for the bombing.
恐怖分子声称对此次爆炸事件负责。
He claimed to be the manager of this department。
他要求成为这个部门的经理。
6. We must not fall for this kind of trick. 我们(消费者)不能跌入这样的（消费广告）陷阱。
fall 在此句中意为“be cheated or be played trick on”
fall 还有意思为“失去地位或垮台”
The government fell after the revolution。
fall还可以作为联系动词，相当于become/turn
She fell silent at the key moment, thus the talk broke down half way.
在关键时刻她突然变得默不作声，这让和谈半途而费。
7. PSAs are meant to teach us and help us lead better lives. 公益广告的目的是教育我们帮助我们生活得更好。
be mean to = be planned to do ，mean to do sth 意思是“打算干某事”
We meant to help you，but had no time indeed。
我们蹦打算帮助你的，但确实没有时间。
mean sth / doing sth 意思是“意指某事，意思是”
She often say something bitter though she means no harm。
她虽然经常说一些挖苦性的话，但她确实没想伤害任何人。
8. China began a nationwide public service advertising campaign in 1996, and since then numerous PSAs have appeared around the country. 中国在96年展开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。
nationwide = all over the nation
campaign = series of planned activities with a particular social aim “运动”
an advertising campaign 广告宣传运动 / an election campaign 竞选运动
numerous= very many
on numerous occasions 无数次
9. We all want to be smart about what we believe, so be smart about advertisements!
我们都不轻易相信任何东西，因此也应该小心提防商业广告中的陷阱。
此句中的“be smart about”= be careful about / look out for
二．随堂过关
1． We won’t think any of his remarks no matter how __________ they turn out to be.
A. persuading
B. persuaded
C. persuasive
D. persuade
2. I ________ to go out for a walk but the ________ decision was canceled(取消) because of the rain.
A. intend; intending
B. intended; intended
C. intending; intended
D. was to intend; intending
3. The little rabbit __________ of the danger and disappeared in the bush.
A. be aware
B. was aware
C. aware of
D. aware
4. He does __________ help and ________ no harm.
A. mean to; means
B. meant; mean
C. mean to; meaning
D. to mean; meant
5. As they went near the zoo the day _______ dark.
A. turn
B. turning
C. was falling
D. fell
阅读延伸
用所给单词的正确形式填空
Nowadays whenever you are on the website, (1)___________ advertisements are being kicked here and there. Most of us are so (2)__________ the phenomenon(现象) that they often consider them as (3)______________. In fact, an advertising (4)___________ is (5)_____________ trick careless readers. In order to (6)_________ its product, and to persuade (7)_____________ into buying its product, they pay to design all types of exciting pictures and (8)_____________ speeches. Many of the (9)____________ may (10)_______ for this kind of trick.
Word power
一．快捷识记
常见后缀
1.名词后缀
(1) -er表示“从事某种职业的人，某地区的人” banker, villager, Londoner.
(2) –or,表示“…者” doctor, operator, inventor. …2.形容词后缀
-able, comfortable, valuable,movable
-ish, foolish, selfish boyish
-ful, helpful, wonderful, beautiful
-ine, marine, feminine, masculine
(3) 动词后缀
-ize, modernize, organize
-en, quicken, weaken, soften, harden
-fy, beautify, simplify
(4)副词后缀
　-ly, possibly, simply
-ward, downward, upward
-wise, otherwise, clockwise
-ways, always, sideways
1. The boss of the company needs a lot of information about the sales and marketing of the product. 公司的老板需要知道关于产品的销售和市场规划方面的消息。
information是不可数名词，类似的不可数名词还有knowledge, news等
marketing是名词,
2. … will present the information from their market research to the boss. （销售经理）将把从时常调查中所获得的信息呈送给老板。
present sth to sb = present sb with sth 意为“将某物赠送给某人”
He presented all his toys to other poor children.
= He presented the other poor children with all his toys.
他把自己所有的玩具都赠送给那些贫穷的孩子们。
3. … the one which is expected to be most popular with consumers. （该产品）被预计是最受消费者欢迎的一种产品。
be expected to = expect… to … 预料，期望
He is expected to be a scientist in the future.
= People expect him to be a scientist in the future.
人们期望他将来能成为一名科学家。
be popular with 受欢迎
Snoopy is popular with the children in China.
在中国，史努比很受孩子们的欢迎。
4．If they want to become the market leader, the company must ensure that their product is of high quality. 如果公司的产品想在市场（份额）上走在前列，公司必须确保他们产品的高质量。
ensure意为 “确保, 担保” = make sure
I can ensure that the computer is working well and there’s no need to fix it.
我能确信这台电脑运行良好，没有必要修理。
ensurance 是ensure的名词形式，意为 “保险”
the ensurance company 保险公司
be of high quality = qualified “高质量的，有素质的”
be of value = valuable 有价值的
be of (great) importance = (very) important 重要的
二．随堂过关
1. In modern society, the more _______ you own, the more _____ you shall get every day.
A. knowledges; informations;
B. knowledge; information;
C. knowledges; information;
D. knowledge; informations
2. The captain ________ him ________ a medal for his special contribution ____ the navigation(航海).
A. offer; to; for
B. present; for; to
C. presented; with; to
D. offered; to; to
3. Classic music is popular ______ those who have a good knowledge of music.
A. to B. for C. with D. on
4. The album(相册)is ___________ to me as it keeps a record of my childhood life.
A. of great valuable
B. with very value
C. for great value
D. of great value
5. He __________ the safety of the ship before set sail across the ocean.
A. ensured B. ensures C. has ensured D. had ensured
Grammar and usage
一．快捷识记
（一）陈述句
如果引述的句子原来是一个陈述句，在变成间接引语时要注意以下几点：
1．在引语的开头用连词that
He said: “Mother, sister is in her room.”
→ He told his mother that sister is in her room.
2. 根据意思改变人称
He said to me: “I have left my book in your room.”
→ He told me that he had left his book in my room.
3. 注意引语中的谓语与句子主要谓语在时态上一致
Mary said , “I;m getting on well.”
→ Mary said that she was getting on well.
4. 根据意思将指示代词，地点及时间状语等作必要的变动
在直接引语中 在间接引语中
指示代词 this
these
now
today that
those
then
that day
表时间的词 this week (month,etc.)
Yesterday
last week (month, etc.)
two days (a year, etc.) ago
the day before yesterday
tomorrow
next week(month, etc.)
the ay after tomorrow that week(month, etc)
the day before
the week(month, etc.) before
two days(a year, etc.) before
two days before
the next (following) day
the next (following) week (month, etc)
two days after
in two days’ time
表地点的词 here there
动词 come go
二 特殊疑问句
在引述一个特殊疑问句时，连词that 是永远不能用的。除了注意人称，状语等的变更和时态的一致之外， 还要注意把引语的语序变为陈述句语序。
Mr Smith asked, “What’s your name?”
→ Mr Smith asked what my name was.
She asked, “How are you getting along?”
→ She asked us (them ) how we (they) were getting along.
三 一般疑问句
如果直接引语是一个一般疑问句或反意疑问句时，通常用whether或if引导，而引述选择疑问句时，只能用whether引导。
He asked, “ Are you sure your mother will come?”
→ He asked whether(if) I was sure my mother would come.
He asked: “ Are you a teacher or a student?”
→ He asked me whether I was a teacher or a student.
四 祈使句
引述祈使句通常用“动词+宾语+不定式”结构。引述表示命令的祈使句，常用动词order, tell, warn ; 引述表示请求的祈使句常用动词ask, beg; 引述表示建议劝告的祈使句常用动词advise等
He said, “Please come here again tomorrow.”
→ He asked me to go there again tomorrow.
He said, “Don’t do that again.”
→ He told me not to do that again.
He said, “Do have a look yourself first.”
→ He advised me to have a look myself first.
二．随堂过关
句型转换（每空只能填一个词）
1. “Why did you come so late?” Mr Smith asked me.
Mr Smith wanted to know _____ _____ _____ ______ so late.
2. Xiao Li said to me, “I joined the Party in 1980.”
Xiao Li _____ me that _____ ______ the Party in 1980.
3. “Can I make you a cup of coffee?” she asked.
She asked _____ ______ _____ ______ ______ a cup of coffee.
4. He said, “It was completed a year ago.”
He said it _____ _____ ______ a year ______.
5. Mike said, “I’m starting the work the day after tomorrow.”
Mike said _____ ______ _____ _____ the work ____ _____ _____ ______.
6. He said, “Don’t look up any words.”
He _____ _____ ______ ______ look up any words.
7. “Please keep quiet.” the teacher said.
The teacher _____ ______ _____ keep quite.
8. “ Is this book yours or his?” the teacher asked.
The teacher asked ______ _____ _____ was _____ or his.
Task
一．快捷识记
1. The price has gone up by 5 percent. 价格上涨了5％。
go up 意为“上涨，上升”，意为“下降”
It doesn’t matter to me whether the price go up or down。价格的涨跌与我无关。
by后加表示幅度性的量词
He is older than his little brother by 6 years.
The English edition of the book is more expensive than the Chinese one by 2 yuan.
2. There was no change. The figure / percentage remained/stayed the same.，没有任何变化发生。销售额或百分比保持不变。
上述句子中，remain 和stay都是联系动词，后多加名词，形容词作表语。
In order to remain healthy, he takes exercise every morning. 为了保持身体健康，他每天都进行早锻炼。
remain 和stay 还可以作实意动词使用。
The teacher asked me to remain after school.老师让我放学后留下来。
He stayed at home during the Christmas as it was raining hard outside.
由于一直在下雨，他圣诞节没有外出。
You should stay calm when you are in danger. 遇到危险时要保持冷静。
3. The figure started off at 20 and ended up at 230. 销售额最初是20最后以230结束。
start off意为 “开始”,相当于begin
It is impossible to stop him talking once he starts off. 他一打开话匣子就停不住了。
end up at…/ end up in…/ end up with…end up后加不同的介词(或介词短语)，可表示不同的意义，但都有 “以…结束”的意思。
He ended up in the prison.他最终在监狱里了度余生。
He ended up his speech with a charming song.他用一首动人的歌结束了他的演讲。
He end up stealing. 他最终沦落为小偷。
4. The sales figures vary between 40 and 50 percent . 销售份额从40％到50％不等。
vary between… and …. = vary from … to…表示从…到…不等, 在…范围内浮动/变化
The age of my classmates varies from 17 t o19.
5. The figure peaked at 5,000 at the end of the year.销售额在年底达到了最高峰5000。
peak在此句中是动词, 意为 “达到高峰, 达到最高值”
peak还可作名词，意为“尖顶，山峰”
The plane flew over the snow-covered peaks.飞机在积雪的山峰上飞过。
at the end of the year “在年底”, 是一个过去时间; 而by the end of the year则表示的是一段时间, 意为”到年底为止”, 一般句中要用完成时态。
The y will have finished half of the .project by the end of the year. 到年底为止他们将完成工程的一半。
6. However, we need to keep some design features of the existing packaging to make sure that the ChocoLoco bar does not look completely different from our company’s other products. 然而，我们有必要保持原有包装的一些设计特点，防止新包状完全脱离我们公司的其他产品外观。
design feature设计特点, design原本是名词表示“设计”，在这里作定语；
exist是不及物动词, existing为形容词, 意为存在的, 现有的
look different from = be different from与….不同
She is different from her mother in appearance.
= She differs from her mother in appearance.
二．随堂过关
1. If you go on stealing, you’ll ________ in the prison.
A. end
B. end up with
C. end with
D. end up
2. The ______ of the mountains are the highest in this area, and thus no one can reach them.
A. top
B. peaks
C. peak
D. peaking
3. If you take away five of the apples, another five will ______.
A. remained
B. remains
C. be remained
D. remain
4. Whether the price will _______ or down remains to be seen.
A. rise up
B. go up
C. be up
D. go
5. Nothing may ______ on earth if there’s no air and water.
A. happen
B. exist
C. existing
D. exists
Project
一．快捷识记
1. Have you ever thought of laughing an ad campaign about social concerns? 你是否想过开展一项关于社会问题的运动？
laugh 在此句中意为“开展，发动”，相当于develop；
concern 在此句中是名词，意为“关心的事情”
concern还可作为动词使用，常见的短语为be concern about对…关心,关注
My parents are much concern about my marks after the college entrance examination.
高考后父母对我的高考成绩很关注。
2. Unlike a single advertisement, an ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience. 与单个的广告所不同的是，广告运动是使用各种广告来迎合特定观众群体的有组织的广告节目。
Unlike是连词，意为“不像, 不同于”；而dislike是动词，意思是“不喜欢”
Unlike his mother, he dislikes noodles at all.他不像他母亲，他一点也不喜欢面条。
3. The people you want to reach are your target audience. 你想通过广告把产品推销给哪些人，哪些人就是你广告的观众。
reach意为transmit the (product)information to
target原意为”目标, (射击的)靶子”,在此句的意思是 “特定的推销目标”.
The experienced hunter watched the wild pig for a couple of days and then he shot at the target. 这位老猎人观察了野猪几天，然后朝目标射击。
4. It is important to always try to appeal to the way the audience will react.
appeal to迎合…投合…的心意或兴趣
Teaching as a career appeals to many people because of the holidays.教师之所以迎合很多人的职业趋向是因为有寒暑假期。
react to 对…作出反应
She didn’t look up or even react to anything。她既不抬头也没有任何反应。
~ on/upon sb对…产生影响;起作用=have an effect on
Applause reacts to a speaker. 鼓掌对讲演者有影响
5. The way you choose to advertise should depend mainly on your target audience and which kinds of ads reach that particular group best.你所选择的做广告的方式应该主要以你的推销目标和能达到最好的效果为依据。
depend on 意为“依靠,取决于”, 相当于base on
Whether we are out depend on the weather.
我们明天是否外出取决于天气。
mainly 是程度副词，相当于mostly
二．随堂过关
1．The rise of oil costs _______the price of food.
A. appeals to
B. appeal on
C. appeal to
D. appeals on
2. He didn’t come to the party and that is _____ his usual action.
A. unlike
B. dislikes
C. unliking
D. unlikes
3. ---- How much money do you spend each month?
---- Well, ___________, but the average sum is 20 ＄a month.
A. It’s a secret
B. It depends
C. I don’t know
D. I won’t tell you
4. Those who _________ the state events would watch TV or read newspapers everymoring.
A. is concerned about
B. are concerned about
C. are concerning with
D. are concerned with
5. We often refer to those who have ________ a lot as _____ person.
A. experience, experienced
B. experience, experience
C. experienced, experienced
D. experiences, experiences
点击名题
考题回顾
例1. (05全国卷I、II 第32题)
The storm left , a lot of damage to this area .
A．caused B．to have caused
C．to cause D．having caused
【答】D
【精析】暴雨已经导致一些破坏，是主动，故选D
例2．(05全国卷III 第20题)
“You can’t catch me!” Janet shouted, __________ away.
A．run B．running C．to run D．ran
【答】B
【精析】作伴随状语
例3 . (05北京春季第34题)
with a difficult situation, Arnold decided to ask his boss for advice.
A. To face B. Having faced C. Faced D. Facing
【答】C
【精析】be faced with 是固定短语
例4. (05安徽卷第34题)
I really can't understand ______ her like that.
A. you treat B. you to treat C. why treat D. you treating
【答】D
【精析】动名词的复合结构，you 可以用 your代替
例5 (05北京卷第28题)
. It’s necessary to be prepared for a job interview. ______ the answers ready will be of great help.
A. To have had B. having had C. Have D. Having
【答】D
【精析】动名词作主语
例6 (05北京卷第34题)
. I couldn’t do my homework with all that noise ________.
A. going on B. goes on C. went on D. to go on
【答】 A
【精析】“with＋名词＋宾补”的复合结构，是主动意义，故选A. going on
精解名题
例1
When help, one often says “Thank you.” or “It’s kind of you.”
A．offering B．to offer C．to be offered D．offered
【答】D
【精析】过去分词作状语，表示被动关系
例2
_____ in a white uniform, he looks more like a cook than a doctor.
A. Dressed B. To dress C. Dressing D. Having dressed
【答】A
【精析】“(be) dressed in” 是固定短语，“穿着…”
例3
________ in the mountains for a week, the two students were finally saved by the local police
A. Having lost B. Lost C. Being lost D. Losing
【答】B
【精析】(be) lost in 迷路，过去分词单独作状语。
例4．
The manager, _______ it clear to us that he didn’t agree with us, left the meeting room.
A．who has made B．having made C．made D．making
【答】B
【精析】经理先讲清楚了他不同意，然后才离开，有时间的先后关系，故选B
例5．
All these gifts must be mailed immediately _______ in time for Christmas.
A．in order to have received B．in order to receive
C．so as to be received D．so as to be receiving
【答】C
【精析】so as to 和in order to 都可以表示目的，但是信件应该是北收到，故选C被动形式。
例6．
You should understand the traffic rule by now. You've had it_______ often enough.
A. explaining B. to explain C. explain D. explained
【答】D
【精析】have sth done结构
单元冲刺
I．听力
第一节（共5小题；每小题1.5分,满分7.5分）
听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。
1．What do you know about Jim?
A．He’s sorry．
B．He came this morning．
C．He’s coming this afternoon．
2．When did the woman get to know Jane?
A．In high school．
B．In the office．
C．In the classroom．
3．What’s the weather like this week?
A．Rainy．
B．Sunny．
C．Windy．
4．Where are the man and woman?
A．In a shop．
B．In the library．
C．In the street corner．
5．What are the man and woman talking about?
A．Time．
B．Catching the train．
C．Days of weeks．
第二节（共15小题；每小题1．5分，满分22．5分）
听下面5段对话或独白。每段对话或独白后有几道小题，从每题所给的A、B、C三个选项中选出最佳选项。听每段对话或独白前，你将有5秒钟时间阅读每小题。听完后，每小题将给出5秒钟的作答时间。每段对话或独白你将听两遍。
听第6段材料，回答第6至8题。
6．What’s Miss Jackson’s problem?
A．She forgets things．
B．She can’t go to sleep．
C．She takes too much medicine．
7．What’s the cause of Miss Jackson’s problem?
A.She can’t finish her plan．
B．She works too hard in her job．
C.She doesn’t follow the instructions．
8．What does the doctor suggest in the end?
A．Take a holiday．
B．Take more medicine．
C. Follow the instructions closely
听第7段材料，回答第9至10题。
9. What’s the problem with the woman’s computer?
A．It has poor connection
B．It can’t start up properly
C．It can’t be shut down properly
10．When will Paul come on Saturday?
A．9:30 B．10:00 C．10:30
听第8段材料，回答第11至14题。
11．Where did Tom go?
A．California
B．Los Angeles
C．San Francisco
12．What DOESN’T Tom say about the place he went to?
A．The beach, the sea, and the sunshine
B．The sunshine, the nightlife and the ball games
C．The seafood, the nightlife and the beach parties
13．What does Tom say about the girl he likes?
A．She attracts Tom because she talks a lot
B．She is not beautiful, but she attracts him
C．She is beautiful, and she shares the same interests with Tom
14．What’s going on between Tom and the girl likes?
A.They call each other every day．
B．Tom has visited the girl at her place
C. The girl is going to visit Tom this weekend．
听第9段材料，回答第15至17题。
15．What DOESN’T the woman do in order to buy a train ticket?
A．Buy a timetable first
B．Find out the number of the train
C．Buy the ticket from one of the windows．
16．Where is the woman going?
A．To Wuxi．
B．To Nanjing
C．To Shanghai．
17．What’s the number and time of the train that the woman should take?
A．K04, 11:13
B．K84, 11:30
C．K804, 11:30
听第10段材料，回答第18至20题。
18．What does the woman say about the weather condition?
A．It’s going to snow．
B．It’s going to be wet．
C．The wind will stop in 24 hours．
19．What does she say about the temperature?
A．It will be lower than zero．
B．It’s very bad weather for skating．
C. It will be cold for three or four days．
20．Why does the woman call her report “special”?
A. Because she is making a joke．
B. Because they will have a white Christmas．
C. Because it seldom snows at that time of year．
II. 单项选择
1. ----＄500, but that is my last offer.
----OK, it is a _________.
•A. cost B. price C. reward D. deal
2. This book is said to be a special one, which_____ many events not found in other history books.
• A. writes B. covers C. prints D. reads
3. I have been studying computer for several years and I still ________.
•A. have B. do C. have been D. am
4. ----Remember the first time we met, Jim?
----Of course I do. You ________ in the library.
•A. were reading B. had read C. have read D. read
5. Can you give us any ______ about how we can improve our English?
A. information B. suggestion C. sentence D. expression
6. It is too expensive for me to buy the car. I can’t _____ it.
A. pay B. afford C. sell D. spend
7. Electricity _____ us with light, heat and power.
A. makes B. gives C. provides D. send
8. The price of this type of TV sets is ______ in our city.
A. expensive B. cheap C. low D. dear
9. --- Would you please do me a favour?
--- I’m sorry, _____ I’m busy typing papers.
A. or B. so C. but D. now
10. Jane _____ 100 francs for the gold necklace.
A. cost B. took C. spent D. paid
11. To ______ the truth, I don’t think his painting is the best.
A. say B. talk C. tell D. speak
12. --- What did he say about himself?
D.
13. _________ more about university courses, call (920) 746-3789.
A．To find out B．Finding out C．Find out D．Having found out
14. More and more people are signing up for Yoga classes nowadays, ________ advantage of the health and relaxation benefits.
A. taking B. taken C. having taken D. having been taken
15. Victor apologized for _____ to inform me of the change in the plan.
A. his being not able B. him not to be able
C. his not being able D. him to be not able
III．完型填空
Advertising can be a 1 to the customer. This is true when advertisements give 2 information about the goods advertised. Such information is needed if the customer is to make a__3 choice when he buys. It is useful 4__ it lets him know of the kinds of goods in the shops.__ 5 advertisements do this job best. _6 can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the_ 7 .
However, some 8 are not very 9 to the customer. Instead of helping him to _10 his real needs, they set out to make him want things. They set out to create a need. These advertisements are clearly clone(复制品). The people who produce them understand our _11 . They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on __12 .
Some advertisements mislead customer by using part of the truth to suggest something __13 , and it is 14 made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its 15 it can mislead him. Many newspapers check on the 16 for which the advertisements made claims. Most newspapers are very 17 about the small advertisements, which sell goods 18 to the readers by post. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a 19 to the customer. 20 the best way is for customers to be on the outlook.
1. A. information B. service C. time D. relationship
2. A. reliable B. suitable C. proper D. believed
3. A. available B. aware C. sensible D. believable
4. A. in that B. so that C. only if D. that
5. A. printing B. print C. to print D. printed
6. A. people B. children C. customer D. customers
7. A. factory B. companies C. shops D. homes
8. A. ads B. newspapers C. shops D. goods
9. A. help B. use C. useful D. generous
10.A. agree B. satisfied C. satisfy D. prefer
11.A. hobby B. preference C. likeness D. weakness
12.A. safe B. look C. guard D. watch
13. A. mistake B. useless C. error D. false
14. A. skillfully B. skillful C. perfect D. truly
15.A. better B. worst C. worse D. best
16.A. goods B. ads C. company D. person
17.A. care B. careful C. useful D. caring
18.A. direct B. directly C. properly D. carefully
19.A. help B. news C. fact D. use
20.A. So B. Thus C. However D. But
IV．阅读理解
(A)
Although commercial movers have been around for thousands of years, existing even in the days of man's earliest societies, there have always been heads of families who thought they could do the job better or for one reason or another preferred not to entrust(交托) their personal belonging to any commercial operation.
Today, millions of Americans move their family goods, using their own or a borrowed truck for the job. This operation can work very well if one has the strength, equipment, and knowledge to do the job-- pins enough insurance(保险) to cover any difficulty that may appear. The suggestions for a do-it -your- self move are relatively new:
﹡Plan the move well ahead of time
﹡Make sure that the required truck will be able to be got at the time needed and that it is in good and safe working order and properly licensed
﹡Get proper materials for packing and furniture protection
﹡Line up necessary aid for the day of the move
﹡Buy enough insurance for protection of family goods and the truck used
﹡Keep changeable in the weather and other surprises
﹡Don't expect the entire operation to be an easy job. The expert who makes the job look easy has experience and abilities the average person lacks.
1.Which of the following is mentioned as a good reason for moving
A. You have safe feeling about your possessions.
B. You build up friendships among those who help you.
C. You get practice driving a truck with a heavy load.
D. You save money on insurance.
2. From the passage, we can see that a do-it -yourself move ________
A. is what the Americans like to do
B. is often done by those who can not afford a commercial move
C. is not a job that everybody can do
D. can only be done by those who have had special training courses
3. In the passage, the advice offered to the do-it-yourselfer includes the suggestion to
A. pick a moving date and remain firm no matter what may happen
B. move during the winter to avoid the fall hurricane season and the spring rains
C. ask experts for advice before the operation
D. make certain there are enough helpers able to get on the day of the move
4.In the author’s opinion, _______.
A. The time when commercial movers were popular is gone
B. Most of Americans move their family goods by themselves
C. ‘Do-It-Yourself’ is a new kind of job in America
D. Everyone cannot do a do-it -your- self move
(B)
“Do you believe in life after death?” Jack’s boss asked Jack.
“Yes, sir.”
“Well then, that makes everything just fine,” the boss went on. “About an hour after you left yesterday to go to your grandfather’s funeral(藏礼), he dropped in(来访) to see you.”
5. What do you think jack did?
A. He planned to attend a funeral but he didn’t
B. He attended his grandfather’s funeral
C. He told a lie to get the day off
D. He did nothing special but worked in his office
6. What do you think Jack’s grandfather was doing the day before?
A. He was very angry because Jack told a lie B. He was saved from danger by the doctor
C. He was well and alive as usual D. He was said to be dead
7. When the boss said “that makes everything just fine,” _________.
A. he meant he was glad Jack’s grandfather was still alive
B. he meant he was glad Jack believed in life after death
C. he was telling Jack everything was Ok
D. he was telling Jack he knew Jack had told a lie
8.Who does the story tell us really believe in life after death?
A. Jack B. Jack’s boss C. Jack’s grandfather D. None of them
9. What do you think of Jack ?
A. He is humorous B. He is busy C. He is dishonest D. He is lazy but honest
(C)
A car needs gas to run and your body also needs food to work for you. Eating the right kind of food is very important. It can help your body grow strong to take care of what you eat.
There are four main food groups altogether. The diary group has food like milk, cheese and sour milk. The other three groups are the meat and fish group, and the bread and rice group. Each meal should have at least one food from all four main groups. With all these food together, you will be given enough energy during the day.
It is easy to get into bad eating habits. You may eat your breakfast in a hurry to get to school on time. Or you may not have time for a god lunch. It may seem easy to finish your supper with fish and chips all the time. But you will find yourself tired in these days and you can’t think quickly.
Watching what you eat will help keep your body healthy and strong.. It is also good to take some exercise. It will help you eat more if you take a walk or play games in the open air. Having a good eating habit with some exercise is the key to your health.
10. Which of the following diets do you think is the best one?
A. Eggs, tomatoes and chicken B. Milk, bread, cabbages and beef
C. Corn, fish, cream and pork D. Rice, beancurd, apples, fish and chicken
11. Which of the following is a good habit?
A. Going to school without any breakfast
B. Eating fish and chips for supper
C. Finishing your lunch in a very short time
D. Having at least one food from all four groups each meal
12. In this passage the writer mainly tell us that ________.
A. every person needs food to grow well B. taking exercise can keep your body strong
C. right kind of food with exercise will keep you healthy
D. enough energy helps people think more quickly
13. The underlined word “dairy” in the second paragraph means _________.
A. the food made out of cows such as milk and butter B. the shop that sells milk and butter
C. a farm where cows are kept D. a place where milk products are made
(D)
My grandfather was a teacher. He was the headmaster of a school for boys between thirteen and eighteen. I know that he was a kind and gentle man at heart, because when I was young, he gave me presents, and seated me on his knee, and told me stories. But I believe the boys at his school were afraid of him.
At school, when he walked into a room full of noisy boys, here was a silence at once. When he looked at a boy with a certain look in his eyes, the boy went red in the face, and looked down at his shoes. If a boy brought him poor, careless work that was not the best the boy could do, my grandfather would pick up the boy’s book and throw it across the room, shouting, “Do it all again, and bring it back to me in the morning!” If the boy was late, or if he forgot to bring the book, he had to do it again, and yet again. My grandfather never forgot.
He was a very different man at school from the man I saw day by day in his own home.
14. I knew my grandfather was kind and gentle, because _________.
A. he was a teacher
B. he let me seat on his knee
C. he told me stories about how kind he is
D. he was the headmaster of a school
15. When he looked at a boy in a certain way, the boy __________.
A. went red and could not return my grandfather’s look
B. looked back at my grandfather’s red face
C. looked at his shoes to see if they were dirty
D. went red in the face because his shoes were dirty
16. My grandfather didn’t like to receive ___________.
A. worse work than he could do for himself
B. the most careful work that the boys could do
C. work that boys couldn’t do
D. work that was not as well as the boys could do
17. When he received poor work, my grandfather _________.
A. would become very angry
B. threw the work on the floor, and shouted across the room
C. threw the book at the boy
D. went red in the face
18. He was a different man at home because that _________.
A. he didn’t get angry at school like he did at home
B. he was not as gentle at home
C. he didn’t throw books about at school like he did at home
D. he did not get angry at home
V．短文改错
John was trying a new blue jacket in a shop. He looked 1.
at himself in the mirror and thought it was very well. 2.
He took off the jacket and told the shopkeeper to put them 3.
into a bag. On that moment his friend Ron came in. They 4.
haven’t seen each other for months. They were so pleased 5.
to meet each other that they talked on and on. Then 6.
they decided to have for dinner. John picked up the bag 7.
and began leave. The shopkeeper stopped them and asked 8.
John to pay for the jacket. John looked surprise but soon 9.
realized what was the matter. He said sorry but paid for 10.
the jacket. Then he left with Ron.
VI．书面表达
人类已经进入了一个崭新的世纪，不同的人有不同的幸福观。Today’s English公益广告部发出“幸福是什么”的广告征文，请你根据下表提示，用英语写一篇短文，以便向该刊投稿。
Students Possessions Benefits
Some Money Buying and doing anything
Some Health Enjoyment
Some Wealth from parents Free from work
I Knowledge For mankind
注意：
1．词数：120左右
2．必须阐明自己对个别观点的看法；
3．不能抄袭表中内容；
4．开头和结尾已给出，不计入总词数。
Happiness
Happiness means different things to different people…
Although different people value happiness differently, my “wealth” of happiness is my study.
Answers for Unit 1
Reading
二．自主探究
Various answers are possible
二．随堂过关
1. C 2. B 3. B 4. A. 5. D
阅读延伸
(1) numerous (2) used to (3) public services (4) campaign (5) intended to
(6) promote (7) customers (8) persuasive (9) customers (10) fall
Word power
二．随堂过关
1. B 2. A 3. C 4. A 5. D
Grammar and usage
二．随堂过关
句型转换（每空只能填一个词）
1. why / I / had/ gone
2. told / he / joined
3. if / she / could / make / me
4. had / been / completed / before
5. that / he / was / starting / in / two / days’ time
6. told / them / not / to
7. asked / them / to
8. whether / that / book / mine
Task
二．随堂过关
1-5 D. B. D. B. B.
Project
二．随堂过关
1-5 DABBC
点击名题
考题回顾
1-6 DBCDDA
精解名题
1-6 DABBCD
听力：
1—5 BAAAB 6—10 BBABC
11—15 ACCCA 16—20 ACBAA
单选：
1-5 DBDAA 6-10 BCCCD
11-15 CDAAC
完型：
1-5 BACAD 6-10 DCACC 11-15 DCDAB 16-20 ABBAD
阅读：
(A).1-4 ACDD (B). 5-9 CCDDC (C). 10-13 BDCC 14-18 BADAA
改错：
1．在trying后加on。 2．改well为good/nice/fine。 3．改them为it。 4．改On为At。 5．改haven’t为hadn’t 。 6．此行正确。 7．删去for。 8．改leave为to leave/leaving。 9．改surprise为surprised。 10．改but为and。
VI．书面表达：
Happiness
Happiness means different things to different people. For example, some students believe that if they have much money or large possessions, they will be happy. They believe that they will be able to do anything they want to if have much money. Some students think that they should be in good health, and enjoy whatever they like. Many students wish to have much wealth from their parents. In this way they don’t have to work hard, and they can own everything. I don’t quite agree with the above points. I don’t think money means happiness. We can’t buy many of the things with money, such as health, happiness, and knowledge. I value knowledge, which makes me happy, for I can do much for mankind with knowledge. Although different people value happiness differently, my “wealth” of happiness is my study.
听力录音稿
第一节
1．W: Where have you been? Jim has been waiting for you all morning!
M: Oh, I am sorry．I thought he wouldn’t come until this afternoon．
2．M: You seem to know Jane very．When did you get to know her?
W: Well, we were in the same class in high school．And now we work in the same office
3．W: Oh no, it’s raining again．I really miss the sun now．
M: Yes, so do I．It has been like this for more than five days now．
4．M: Excuse me, but where are the computer books?
W: Look for them on the shelf in the corner, beside the paper and the ink．
5．M: Hurry up, Eileen．I don’t want to miss the train twice in one week．
W: Don’t rush me．There’s thirty minutes to go, isn’t there?
第二节
听第6段材料，回答第6-8题
M: So, what’s wrong this time, Miss Jackson?
W: The same problem, Doctor Smart．I still can’t go to sleep after taking the medicine．
M: Did you follow the instructions closely?
W: Yes, I took the medicine thirty minutes before going to bed．But the moment I touch the pillow, I begin to worry．I just can’t forget that I have a problem in going to sleep．
M: Tell me something about your job, then, Miss Jackson．Are you busy in your job?
W: Well, yes, we’ve been busy making a plan these two weeks．There is so much to do and I really need to sleep well．
M: I’m afraid it’s all because of your job, Miss Jackson．You have pushed yourself too hard in your work．
W: So what can I do, Doctor?
M: I am afraid you need to take a holiday．
听第7段材料，回答第9-10题
W: Paul, would you be free this Saturday?
M: Let me see ．I have an appointment with Ellen at four o’clock in the afternoon, but I will be free before that．
W: Good, can you check my computer for me then? It hasn’t been working properly for two days now．
M: What seems to be the problem?
W: Well, after starting up, it will shut itself down, and I have to start it again．Sometimes it just fails to start up．
M: That’s not a very serious problem, most probably because of poor connection．Don’t worry．I will fix it for you on Saturday．By the way, when should I go to your place?
W: Anytime after ten o’clock in the morning．Would that be OK for you?
M: Sure, let’s make it at ten thirty then．
W: Ten thirty would be fine．Thank you so much, Paul．It’s so kind of you．
听第8段材料，回答第11-14题
W: Hi, Tom, haven’t seen you for ages．
M: Actually, I’ve just come back from California．
W: Really? How exciting! So how did you like California?
M: I couldn’t like it more．The beach, the sea, the sunshine, the seafood, and the nightlife… That’s what you call nightlife．
W: Oh come on．Tell me about it．What did you do then?
M: We had a party on the beach every evening．You see, there are always new faces to see and new games to play．
W: Have you made any new friends?
M: Oh, yes, I’ll show you some photos later．Now there is a girl from Los Angeles．I think I am going to fall in love with her．
W: Really? How does she look?
M: She’s beauty, tall, with golden hair and green eyes, but that’s not the point．She attracted me with something else．You see, we share the same interests．We can talk for hours．
W: Hmm, sounds perfect．So did she give you her phone number?
M: Yeah, of course．I called her just this morning．She said she’s coming to visit me this weekend．I’m dying to see her．
W: Yeah, yeah．
听第9段材料，回答第15-17题
M: Can I help you?
W: No…well…yes．You see, this is the first time I’m traveling by train in China, so how can I get a ticket?
M: Well, first you need to find out the number of the train．And then you…
W: Excuse me, but what number are you talking about?
M: The number of the train you are going to take．For example, I am taking the 9:00 train from Shanghai to Nanjing, and the number of that train is T722．
W: Oh, I see but where can I find out the number of the train?
M: There is a timetable here on the wall．By the way, do you read Chinese?
W: No, I don’t．I can only speak a few words in Chinese．Can you help me find out the number of the next train to Wuxi?
M: Let’s see… Nanjing to Wuxi… oh, sorry, it should be Shanghai to Wuxi．I was thinking about the place I am going to．Now there’s a train at 11:30, and the number is K804．
W: K804, 11:30．Thank you．
M: That’s all right, now you can buy the ticket from any one of the windows… Oh, I am afraid I have to check in now．
W: Oh, yes, of course．Thank you so much．
M: You are welcome．
听第10段材料，回答第18-20题
Good evening, this is Mary Lamb again with the weather report．A strong wind from the north is coming to London in twenty-four hours．This wind will bring us the first snow of this year．With that snow, the temperature will drop to three or four zero．So remember to keep warm and watch out for the poor road conditions．If you like skating, however, here is our good news for you．This low temperature will last for at least two weeks and London will be a world of white．And that ends our special for today, April 1,2004．Next, a song for you, I Am Dreaming of a White Christmas．

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