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I 听力（共两节，满分35分） 第一节 听力理解 (5段共15小题；每小题2分，满分30分) 每段播放两遍。各段后有几个小题，各段播放前每小题有5秒钟的阅题时间。请根据各段播放内容及其相关小题，在5秒钟内从题中所给的A、B、C项中，选出最佳选项，并在答题卡上将该项涂黑。 听第一段对话，回答第1～3题。 1. Where should the man get on the train? A. Platform No.3. B. Platform No.4. C. Platform No.5. 2. How often does the train come? A. About every five minutes. B. About every six minutes. C. About every seven minutes. 3. Where should the man get off the train? A. At the first stop from here. B. At the second stop from here. C. At the third stop from here. 听第二段对话，回答第4～6题。 4. What does Tony like the most about his job? A. Being famous. B. His income. C. The teammate. 5. What does Tony dislike about being a football player? A. The training programme. B. Big games. C. Weeks of traveling. 6. What does Tony think of the next day's game? A. His team will get the cup. B. His team has not fully prepared for it. C. Northern City has a big chance of winning. 听第三段对话，回答第7～9题。 7. Where does this conversation most probably take place? A. On an airplane. B. In an airline office. C. In a lost and found office outside the airport. 8. Why does the man ask the woman for help? A. He does not know how to get his suitcase. B. He wants the woman to carry his suitcase for him. C. He can not find his suitcase after he got off the plane. 9. What else is there in his suitcase besides clothes and some paper? A. A toy. B. A pet. C. A nail.
听第四段独白，回答第10～12题。 10. Where is the snow now? A. It’s in the southwest of the speaker’s area. B. It’s in the northwest of the speaker’s area. C. It’s in the southeast of the speaker’s area, 11. How about the winds today? A. There are high winds today. B. At night the winds would be stronger. C. There are high winds this afternoon. 12. What is the temperature in most places? A. Above zero centigrade. B. Below zero centigrade. C. Exactly zero centigrade. 听第五段对话，回答第13～15题。 13. What had gone wrong in their house? A. Their washing machine. B. The lights. C. The electricity. 14. Which of the following is true? A. Mrs. Smith did nothing for them at all. B. Mr. Smith asked too much money from them for his work. C. Mr. Smith did help them but couldn’t solve the problem completely that day. 15. Why did the woman think it would cost them dearly? A. Because they wanted to buy a car. B. Because their car needed repairing. C. Because they didn’t have a good job. 第二节 听取信息（共5小题；每小题1分，满分5分） 听下面一段对话, 请根据题目要求，从所听到的内容中获取必要的信息，填入答题卡标号为16-20的空格中。听录音前，你将有10秒钟的阅题时间，录音读两遍。你将有80秒钟的作答时间。 The size of the frame bicycle (16)_____________-inch The price of the turning model one $185 The price of the sports model one (17)_____________. The reference number (18)_____________. The customer lives in New York. Way of paying (19)_____________. Time of receiving Within (20)____________.
II 语言知识及应用（共两节，满分35分） 第一节 完形填空（共10小题；每小题2分，满分20分） 阅读下面短文，掌握其大意，然后从21—30各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。 When a customer enters my store, forget me. He is King, ''said John Wanamaker. This revolutionary concept 21 the face of retailing (零售业) and led to the development of advertising and marketing as we know it today. But convincing as that slogan was, 22 the shopper was cheated out of the crown. 23 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 24 number of publications. Now media choice has 25 too, and consumers select what they want from a far greater variety of sources-especially with a few clicks of a computer mouse. 26 the internet, the consumer is finally seizing power. As our survey shows, 27 has great implications for companies, because it is changing the way the world shops. Many firms already claim to be customer-driven or consumer-centered. Now their 28 will be tested as never before. Taking advantage of shoppers' 29 will no longer be possible: people will tell others, even those without the internet, that prices in the next town are cheaper or that certain goods are inferior. The internet is working wonders in 30 standards. Good and honest firms should benefit most. 21. A. changed B. maintained C. restored D. rescued 22. A. in time B. in truth C. in case D. in theory 23. A. Just as B. The moment C. If D. Although 24. A. 1imited B. minimum C. sufficient D. great 25. A. disappeared B. existed C. exploded D. survived 26. A. According to B. Thanks to C. But for D. Apart from 27. A. consumer power B. product quality C. purchasing habit D. manufacturing efficiency 28. A. information B. investment C. claims D. shops 29. A. generosity B. knowledge C. curiosity D. ignorance 30. A. raising B. lowering C. abandoning D. carrying
[答案及解析] 本文主要介绍的是网络的迅速发展对于传统商业的影响和冲击。 21. A “顾客就是上帝”这一观念彻底改变了零售业的面貌。 22. B But convincing as that slogan was是一个让步倒装结构，要顺接该转折关系，只有B符合。 23. D 尽管生产效率增加了商品的种类，降低了价格，人们仍然依靠广告来获取他们所需商品的信息。 24. A 通过上文just a few不难理解，空格处应该和其保持一致，强调数量少。 25. C 和过去相比，现在的传媒大幅度增加，顾客的选择自然剧增。 26. B 多亏了网络，顾客才抓住了自身的权利。 27. A 很多公司都以顾客作为中心，自然可以看出顾客的消费权利对于公司具有很大的作用。 28. C 上文说很多公司都claim以顾客作为中心，那么这种口号如今一定会受到顾客的考评。 29. D 从下文中可以看出，利用顾客的无知(信息的闭塞)如今已经不可能了。 30. A
