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深圳高级中学2012届高三上学期第一次测试 英语试题 Ⅰ. 语言知识及应用(共两节。满分35分) 第一节 完形填空(共15小题；每小题2分，满分30分) 阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。 Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted customers they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— 3 that the customer remains a customer. 4 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 5 , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost. Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent. In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9 never returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer 11 is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to 12 them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market. 1.A. in particular B. in reality C. at least D. first of all 2.A. emphasize B. doubt C. overlook D. believe 3.A. denying B. ensuring C. arguing D. proving 4.A. Moving B. Hoping C. Starting D. Failing 5.A. markets B. tastes C. prices D. expenses 6.A. culture B. social C. financial D. economical 7.A. promise B. plan C. mistake D. difference 8.A. cost B. opportunity C. profit D. budget 9.A. as a result B. on the whole C. in conclusion D. on the contrary 10.A. huge B. potential C. extra D. reasonable 11.A. beliefs B. loyalty C. habits D. interest 12.A. altering B. understanding C. keeping D. attracting 13.A. Assumed B. Respected C. Established D. Unexpected 14.A. agreeable B. flexible C. friendly D. sensitive 15.A. unfair B. difficult C. essential D. convenient 第二节 语法填空(共10小题；每小题1.5分，满分15分) 阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为16～25的相应位置上。 There are some special traditions in Hawaii. People are very friendly and always welcome visitors. They give visitors __16___ lei along necklace of beautiful fresh flowers. Men wear bright ___17___ (flower) shirts, and women often wear long flowered dresses. There are ___18____(tradition) Chinese, Japanese and Filipino holidays and all the holidays from the United States. They call Hawaii the Aloha State. Aloha __19____ (mean)both hello and goodbye. It also means “I love you”. Usually when people from different countries, races, and traditions live together, there are serious problems. There are a few problems in Hawaii,__20___ in general, people have learned to live together __21___peace. Hawaiians earn most of their money from travelers , most of __22____ come from the mainland and from Japan. There are many people__23__ (live)in Hawaii now so there are residential areas ___24____there used to be farms. Some of the big sugar and pineapple companies have moved to the Philippines, where they do not have to pay workers ___25__ much money. The families of the first people who came from the U.S. mainland own the important banks and companies. Japanese are also buying or starting businesses here. Ⅱ. 阅读 (共两节, 满分50分) 第一节 阅读理解(共20小题；每小题2分，满分40分) 阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡 上将该项涂黑。 A Each year, 1,400 high-school students from more than 40 countries are invited to compete in the prestigious Intel International Science and Engineering Fair (Intel ISEF), the world’s largest precollege science contest. The select group of young scientists is chosen from the several million students who compete in local and regional science fairs throughout the year. Participants compete for $3 million in scholarships and prizes, presenting projects in 15 categories like medicine, biochemistry, computer science and zoology. Earning top honors isn’t the only goal for contestants. Nineteen percent (or 274) of the finalists at the 2005 competition held last month have already begun the process to patent their projects. Ammem Abdulrasool, a senior at the Illinois Junior Academy of Science, won top honors at this year’s Intel ISEF for his project, “Prototype for Autonomy: Pathway for the Blind.” He walked away with $70,000 in prize money and a free
