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一． 阅读理解
Reading 1（P42-P43）
1. The passage mainly tells us ________.
A. what an ad is.
B. why advertisers advertise.
C. where advertisements appear.
D. how advertising works.
2. All of the following are the ways to make effective advertisements except________.
A. identifying the product B. appeal to the target
C. using a suitable medium D. identifying the target
3. The advertisements appear _________ .
A. on Tv and radio B. on clothes
C. at bus station and train station D. all of the above
4. According to the text, ________ can not be advertisers.
A. individuals B. schools C. associations D. business
5. Why do we need to understand how advertising works?
A. because advertising work is important.
B. because we can avoid being controlled by them.
C. because advertising work is interesting.
D. because we can make money.
6. “casual garments” in the first paragraph means __________
A. informal clothes B. important hats C. funny clothes
D. important clothes
7. We can get the definition of an ad in paragraph __________.
A. 1 B. 2 C. 3 D. 4
8. _______ are more likely to buy computer games than any other group.
A. Adults B. Advertisers C. Adolescent boys D. Old men
9. We can infer from the passage that _________ .
A. all the ads can be effective.
B. if the ad is good, people are surely persuaded to buy the product.
C. ads can be effective when there is a need for the product
D. people will never change their opinions about ads over time.
Reading 2 P48-49
10. The main idea of the passage is __________.
A. how to persuade people to buy product.
B. how to complain about the product.
C. how to forbid advisers from making laws.
D. how to protect consumers from false, misleading, or unethical advertising
11. The sentence “…, not all advertisers are good or honest people ” in the first paragraph means ____________.
A. all advertisers are bad
B. all advertisers are not good or honest people.
C. ever
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